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PRESIDENT AND CEO

Jesse Ford

Jesse Ford has more than 20 years of rich experience in hospital and physician group strategy, finance and revenue cycle operations. He is recognized for effectively managing complex situations using cost-efficient methods, as well as creating synergies with technology resources and leveraging the potential of human resources. Jesse is a knowledge expert in integrated healthcare delivery systems in both urban and rural settings, in stand-alone hospitals as well as with statewide and national networks. He has led the revenue cycle for both hospital and physician groups. His personable and transparent demeanor, creative problem-solving and strategic implementation of process improvement have all contributed to his success and to his measurable record of forging positive relationships with clinical and administrative departments, physicians, patients and the community.

Jesse holds an MBA from the University of Chicago, Booth School of Business; a Certificate in Healthcare Administration from the University of Chicago Graduate Program in Health Administration and Policy; and a BA with honors from Oberlin College. He is recognized as a Distinguished Speaker by the Healthcare Financial Management Association.

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VP, QUALITY AND SERVICE EXCELLENCE

Jennifer Swindle
Jennifer Swindle has more than 25 years of experience in the healthcare industry. She spent most of that time leading coding and compliance initiatives in large healthcare organizations and as a consultant. In her role with Salud, Jennifer is responsible for physician and staff education, implementing compliance plans and evaluating clients’ current compliance initiatives, providing coding outsourcing to assist clients with timely filing needs, and providing chart audits and data review for assessment of current coding practices. Jennifer is a published thought leader in hospital and physician group coding and compliance. She is highly credentialed through the American Health Information Management Association and the American Academy of Professional Coders. Jennifer holds a bachelor’s degree from City University of Seattle.
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EVP, BUSINESS DEVELOPMENT AND SALES

Frank Massi

Trained in computer science, Frank Massi has been an innovator and leader in end-to-end revenue cycle management outsourcing for 25 years. He has achieved significant cost-to-collect and bad debt reductions, along with improvements in coding accuracy and patient engagement.

Frank’s extensive background in business development, client management and operations includes all aspects of RCM, including front-end to back-end technology, workflow, outsourcing, analytics, process reengineering and the drive to patient consumerism. He has worked at diverse firms such as Accenture, Siemens, Conifer Health and Zenta Health. He is a speaker and author on RCM’s evolution to payment for value.

Frank most recently has been focused on the patient financial experience, working throughout the RCM ecosystem as President and Owner of Digital Patient Engagement LLC, a consulting firm. He received a BA cum laude in computer science from Temple University, Philadelphia. He is a certified Six Sigma Green Belt.

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VP, BUSINESS DEVELOPMENT

Steve Chrapla, CHFP

Steve Chrapla has more than 30 years’ experience in healthcare finance and revenue cycle management. He has expertise in hospital revenue cycle management and consulting; patient access workflow; accounts receivable and operational assessments; project implementation and management; accounts receivable outsourcing; patient accounts system conversions; business office reorganizations; budgeting and cost savings; process improvement; compliance; customer satisfaction; new business development; and contract negotiations. He has held senior leadership positions at nationally known revenue cycle consulting and business process outsourcing firms, as well as being CFO of a 500-bed medical center.

Steve’s undergraduate degree is from the University of Illinois. A Certified Healthcare Financial Professional, Steve is an active member of the Healthcare Financial Management Association, where he was presented with the Muncie Gold Merit Award. He is also a longstanding member of the American Association of Healthcare Administrative Management.

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OPERATIONS LEADER

Vaibhav Srivastava

As leader of our central business office operations, Vaibhav Srivastava plays a key role in long-term strategic planning, including initiatives geared towards operational excellence. He helps establish policies that promote company culture and vision. Vaibhav capitalizes on his background as an engineer and database analyst to simplify workflows and processes to boost efficiency and increase productivity, bridging the gap between tools, technology and end user. He has led many project implementations and has worked closely with clients to establish relationships that have helped create synergies of knowledge, security and adaptability for both parties. Vaibhav has a master’s degree in mechanical engineering from Purdue University.

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PAYER COLLABORATION LEADER

Jason Smith

Jason Smith has been with Salud for more than five years, and has more than a decade of healthcare experience. By coordinating with facility staff, provider relations representatives, as well as management within claims processing and other payer organization teams, he has been instrumental in leading the resolution of large-scale problems within both the provider and payer claims management processes.

Jason began his career within a behavioral health facility working in both inpatient and outpatient settings as a case manager. His role within Salud began as a Solutions Specialist, working to enhance and expand upon the revenue cycle operations of clients with the new managed care organizations resulting from the Patient Protection and Affordable Care Act. Jason has a bachelor’s degree in psychology from Purdue University. He has a background in pharmacy and case management.

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DATA SCIENCE LEAD

Zach Maitzen

Zach Maitzen has a broad technology background covering hardware and software. For the past five years he has been working in the healthcare technology sector. He has worked with a variety of billing and EHR systems including Epic, Meditech, NextGen and HealthQuest. At Salud, Zach heads the team responsible for developing, implementing, and maintaining computer programs and tools including Salud Synapse, auto-statusing and claim scrubbing. He and his team also perform analysis on the various datasets we use and create reports on that data. Zach is the primary contact for client interfaces including VPN and FTP. He graduated from Purdue University with a BS in computer graphics and a minor in computer technology.