About Us

A world of healthcare expertise

Jesse Ford
President and Chief Executive Officer
Jesse Ford has more than 20 years of rich experience in hospital and physician group strategy, finance and revenue cycle operations. He is recognized for effectively managing complex situations using cost-efficient methods, as well as creating synergies with technology resources and leveraging the potential of human resources. Jesse is a knowledge expert in integrated healthcare delivery systems in both urban and rural settings, in stand-alone hospitals as well as with statewide and national networks. He has led the revenue cycle for both hospital and physician groups. His personable and transparent demeanor, creative problem-solving and strategic implementation of process improvement have all contributed to his success and to his measurable record of forging positive relationships with clinical and administrative departments, physicians, patients and the community. Jesse holds an MBA from the University of Chicago, Booth School of Business; a Certificate in Healthcare Administration from the University of Chicago Graduate Program in Health Administration and Policy; and a BA with honors from Oberlin College. He is recognized as a Distinguished Speaker by the Healthcare Financial Management Association.
Jennifer Swindle
Vice President of Quality and Service Excellence
Jennifer Swindle has more than 25 years of experience in the healthcare industry. She spent most of that time leading coding and compliance initiatives in large healthcare organizations and as a consultant. In her role with Salud, Jennifer is responsible for physician and staff education, implementing compliance plans and evaluating clients’ current compliance initiatives, providing coding outsourcing to assist clients with timely filing needs, and providing chart audits and data review for assessment of current coding practices. Jennifer is a published thought leader in hospital and physician group coding and compliance. She is highly credentialed through the American Health Information Management Association and the American Academy of Professional Coders. Jennifer holds a bachelor’s degree from City University of Seattle.
Steve Chrapla, CHFP
Vice President, Business Development
Steve Chrapla has more than 30 years’ experience in healthcare finance and revenue cycle management. He has expertise in hospital revenue cycle management and consulting; patient access workflow; accounts receivable and operational assessments; project implementation and management; accounts receivable outsourcing; patient accounts system conversions; business office reorganizations; budgeting and cost savings; process improvement; compliance; customer satisfaction; new business development; and contract negotiations. He has held senior leadership positions at nationally known revenue cycle consulting and business process outsourcing firms, as well as being CFO of a 500-bed medical center. Steve’s undergraduate degree is from the University of Illinois. A Certified Healthcare Financial Professional, Steve is an active member of the Healthcare Financial Management Association, where he was presented with the Muncie Gold Merit Award. He is also a longstanding member of the American Association of Healthcare Administrative Management.